Hey Reader,

Today we have in-depth reporting from Tim Keary, journalist for Innovating with AI Magazine, on one of the hottest topics of the year: how to optimize a business website for AI search as it rapidly replaces traditional web search.

We call this "AEO" – Answer Engine Optimization – and it's the successor the old-fashioned Search Engine Optimization. While many of the core tenets are the same, there are big new differences that publishers, business owners and AI consultants are thinking about:

• Should some content be fed to AI crawlers, and other content be blocked?
• What's the copyright risk of allowing AI crawls?
• What's the payoff relative to the old way?

One fascinating finding is that people who find a company via AI search seem to convert into customers at a higher rate – which might offset an overall drop in traffic.

However the numbers shake out, there is no doubt that a very large number of businesses will need to totally rethink their lead generation methods as AI summaries and AI search replace "old-fashioned Googling."

Here's Tim's full article in Innovating with AI Magazine – free and shareable.

​From SEO to AEO: How Publishers Survive When AI Eats Their Traffic​

With AI overviews slashing click-through rates by 58%, publishers face a stark choice: block the crawlers and go invisible, or open up and compete for a new kind of visitor.

​Read the full article →​

Until next time,

– Rob
CEO of Innovating with AI

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