Hey Reader,

Love 'em or hate 'em, AI search tools are rapidly becoming the most efficient way to find answers online.

That's one takeaway from our first proprietary survey of Innovating with AI readers – shared today in our latest post in Innovating with AI Magazine (free for everyone).

In addition to the new data, intrepid IWAI reporter Tim Keary has interviewed thought leader Nick Reese (the first Director of Emerging Technology Policy at the US Department of Homeland Security) on the future of AI search – and, of course, its failures and challenges.

🤓 My take:

AI search, whether it's within the Google interface or through a separate tool like Perplexity, is rapidly changing everything about the "SEO content" business model that's been pervasive on the web for more than a decade.

This is a good thing for consumers, because there were tons of ethical problems with SEO content, which was often predicated on commissions from products featured on popular pages. And, in my view, AI snippets answer my questions more efficiently and equally accurately at least 75% of the time, and they're only going to improve.

For more, dive into Tim's article in IWAI Magazine, our new calm, focused, data-driven AI publication – and feel free to post and share with your favorite AI-enthusiast friends.

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📚 Here's what else I'm reading this week:

• ​CEOs Start Saying the Quiet Part Out Loud: AI Will Wipe Out Jobs (WSJ, gift link)
• ​OpenAI is Shutting Down for a Week [in response to employees being poached by Meta] (Futurism)
• ​Congress Abandons Its Attempt to Block States from Regulating AI (Bloomberg, Gift Link)

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🙋‍♀️ Want to be part of our next survey?

Until next time,

– Rob